Website Marketing – The Reality

Web-publishing is certainly not a get-rich-quick business. In fact, anyone thinking of getting into internet marketing should re-evaluate their goals, priorities, talents, wants and needs. Although it may look easy (throw a few sites together, then sit back and collect advertising dollars), there is so much more to it than that.

The business is highly competitive and, in some cases, could be very risky.

Consider this:

It can take months to get your site up and running while you write content, customize its look and functionality, and put the final touches on. Even after all that, you still have nothing until you get out there and market yourself. Yes, the site may look great and everything works, but if no one knows about it, then it’s all going unnoticed.

In fact, getting the site live is only the tip of the iceberg – now the real work starts. You need to get the word out. You need to get the search engines to visit and start listing you in their SERPs (search engine results page). This is easier said than done because, when it comes down to it, it’s just a big popularity contest (and you’re not popular yet).

Most self-employed people would expect at least a small amount of money for each hour worked. That’s reasonable, since no one works for free. However, in this business you will, indeed, work for nothing in the beginning. The only thing you might have to show after a long hard day is the increased possibility that your site might break out and start making money some day.

Even if you do work your tail off and get listed, people may not think you’re site is as interesting as you do. There is always a chance that after all the work you put into your venture, it may never take off. It could sit dormant in some obscure corner of the internet forever.

Now, the definition of failure can vary. There are many publishers out there that are barely making ends meet, but have not given up. There are sites that have never really made money, but the owner is holding out for some breakthrough that may never happen. Ultimately, it is the webmaster that carries on or admits defeat. That can be a tough call, especially if there was a lot of work involved.

Think of the stock market. Do you continue to invest in a losing proposition, or do you sell and cut your losses? Many of us hate selling and wind up going down with the ship.

Is there any upside? Absolutely, but as with any business venture, the losers will always outnumber the winners. If you happen to be one of the few that eventually make it, you could make it big.

As bad as all that sounds, web-publishing is also unique in that you can still carry on while only being fractionally successful. Your business won’t implode and come crashing down around you if you don’t meet a certain ROI. Overhead is usually low and the nature of the business is that it starts slow and builds over time. This allows a newbie to make mistakes without bringing things to a grinding halt.