Traffic is the lifeblood of your online business, and is by far the single most important aspect of internet marketing. After all, you can have the greatest website on the net, but if no one knows about it, it will simply sit in cyberspace and do nothing. Can you hear the crickets?
Without visitors, nothing happens. As obvious as it sounds, you can have the greatest content, the best design, a killer sales page, and the best monetization methods, but without traffic, you won’t see any profit – or at least very little.
So, what’s so hard about getting traffic?
Well, competition plays an important role. You are competing with millions of other websites for a limited number of web surfers. Though the number of people getting online is increasing, the number of websites making their debut on the internet is also increasing –and at a record pace. Everyone, it seems, is jumping on the bandwagon.
How can you compete with that?
Well, the good news is that by following time-tested methods for traffic generation, anyone can systematically build their website traffic over time and break away from the pack. Though there are millions of websites out there, most won’t present any serious competition – especially if you go the extra distance.
The bad news is that it can be a very slow process. It also requires a great deal of work, dedication, and faith. Initially, you will see little benefit for all the hours you spend trying to create a steady stream of visitors. However, over time, you should start seeing some good momentum building.
Scams, Spam, and SEO
It is a known fact that Google uses links to your website as one of it’s primary indicators as to the quality of your site and whether you are deserving of a page one spot. Get a few quality links from reputable websites and you could see yourself on page one in short order.
But it isn’t easy.
The Google algorithm is smart – and getting smarter with each passing day. Yet, there are always going to be people who believe they are smarter. Don’t believe it. And don’t get caught doing things to artificially inflate your popularity. If you do, it is only a matter of time before you get found out and your site de-listed. Once that happens, you lose the site and all the content for good. It will never rank again.
Instead, you should be writing great content, networking and building your reader base. It’s the only safe way for something that is going to last more than a few months.
One of the best things you can do is create a brand. Something that immediately identifies you and/or your website. Design a logo (or have one done for you) and put it on everything you have. Place it on all promotional items, emails, software, guest articles, etc.
Get the word out
Now, getting the word out isn’t easy. It is a slow process.
The one thing to remember is that there is a fine line between promotion and spamming. You don’t want to tarnish your reputation, yet you want to be as aggressive as you can. Use discretion when you leave your link on someone else’s website. If you are making a comment, it’s okay to refer to something on your site as long as it’s highly relevant. Most allow you to leave your link in your name when you make the comment. But even if you do everything legitimately, it still may not be approved by the site admin. You’ll eventually get a feel for what is tasteful and what is frowned upon.
Use Facebook, Twitter, Instagram and other social networks to get the word out. Create something on your site that people will want to share with their friends. While this is a relatively new source of traffic, social media can out perform the search engines in many cases. And if you ever have something go viral… wow!
Remember: there are no shortcuts – at least not if you want something that is going to last. Do it legit and you will get all the traffic you want over time.